When we connect to people in relationship we are modeling the love of God. John 3:16 says that God loved the world, which is all about relationship with the world, and that relationship prompted God to send Jesus.
When we connect to people in relationship we are connecting to the deepest need that God put into us. The need is for connection, love, meaning, and unity. This is a universal interface where we can begin conversation that can help people discover a relationship with the Almighty God of the universe.